We are a family of B2B writing professionals who firmly believe that the steak is more important than the sizzle.
We are proud to work with B2B professionals who believe that the quality of your message should elevate the perceived quality of your product or service.
In the B2B realm, you can spend a fortune to reach a targeted prospect, but if you have nothing to say once you have that prospect’s attention, or if what you do say is of no practical use to your prospect, then that fortune has been wasted.
In this age of social media, the number of ‘hits’, ‘likes’, and ‘tweets’ has taken priority over the content of the message, and we believe that this focus does a disservice to the perspective of your reader. Businesses can communicate all they want, but if the information being communicated is of limited use to the target audience, then it becomes nothing but noise.
We write for the message and information being conveyed as much as for the Google keywords being chased. We realize that SEO is here to stay, but spinning your content to get on page one will only get you in front of your prospect. What that prospect sees and learns on your site will determine whether or not there’s a next step in the relationship.
We are committed to providing authentic B2B writing services for those companies looking to build long-term relationships with their customers based on product and service quality and a communication protocol that delivers usable information in a format and style that meets the specific needs of the targeted reader.
Whether you’re looking to build brand awareness with a fact-based white paper, to leverage a successful business relationship with an informative case study, or to examine every point of communication with your customers and prospects, we can help you craft a message that accurately reflects your genuine commitment to customer experiences of the highest quality.
We would love to hear from you!
If you are looking to develop authentic content for your B2B marketing portfolio, have a question about our services, have ideas you would like to discuss further, or have feedback on anything you have read on this site, please reach out anytime.